Experiences are Emotional

Experience designers are tasked with the responsibility to deliver consistent brand experiences to their customers, regardless of the context or environment. From the call center, to the aromas used in a store, the intention behind customer service initiatives must be to deliver a holistic brand experience that resonates with the customer at an emotional level. Moreover, that emotion can be instilled by careful design.

» Experiences are Emotional Johnny Holland – It’s all about interaction » Blog Archive.



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